Senior Art Director shaping brands, campaigns, and content that drive growth.

I’m a Senior Art Director with over 10 years of experience shaping brands, campaigns, and content for global companies, high-growth startups, and emerging brands.

I began my career in New Zealand before moving to New York, where I spent a decade working across agencies and in-house teams (including Red Antler and Amazon Brand Innovation Lab), as well as early-stage DTC companies.

My work focuses on building cohesive brand worlds—connecting storytelling, design, and product into systems that scale across platforms and channels. I’ve delivered integrated campaigns, brand identities, product launches, and content systems in close collaboration with founders, marketers, and cross-functional teams.

Now based in Melbourne, I focus on work that balances clarity, craft, and cultural relevance.