Insurance marketing is notorious for showing off all the things that can go wrong. So how could we help people think of Acrisure as a positive partner for their life and business?

We put Lionel behind the piano and on screen as a representation of the warm, approachable service layer Acrisure provides its clients. In a campaign called “The Upsides Tour”, he rolls into three vignettes representing lives and businesses expanding with the momentum that comes with the right insurance and business solutions.