A global fintech leader, Acrisure provides customers with intelligence-driven financial services solutions for insurance, reinsurance, cyber services, and more.

We were tasked with creating an awareness campaign to get prospective personal and business line customers switching over to Acrisure. We did this by summoning none other than legendary recording artist and entrepreneur Lionel Richie to introduce customers to the best insurance and fintech service provider they’ve never heard of.

The campaign drove a 200% increase in branded search, saw a noticeable lift in ad recall, and above-the-average industry benchmark on CTR.