Tasked with designing the Burrow campaign Good for Nothing, the work took the form of OOH subway ads and an immersive subway wrap, targeting New Yorkers to simply do nothing—specifically on an incredibly comfortable Burrow couch.
We wrapped every inch of the subway shuttle, transforming it into distinct worlds where we encouraged the public to chill, hang, and space out on Burrow sofas.
As an experiential component of the campaign, we transformed empty NYC storefronts into the home of The Lord of Leisure. Passerby could interact with and receive a leisure-themed fortune from the Lord of Leisure via text message.
CD: Lindsay Brillson
AD: Elisa Werbler
CW: Haley Ray
Design: Jeremy Turner
Photographer: Meredith Jenks
Completed at Red Antler