Cannabis vaporizer company, PAX, rebranded and required a library of content to accompany the relaunch.

Oriented around the idea of personal paradises, the team captured photography that focused on the essence of using PAX in lifestyle and more abstract vignettes.

In conjunction with a lifestyle library of content, PAX tasked us with creating a product-focused body of work. Covering photography and short cinemagraph-style videos we captured the ease, elegance, and slickness of the devices.