Personal Paradise

PAX rebranded and needed a library of content to support the relaunch of its cannabis vaporizer platform.

We built a visual world around “personal paradises,” capturing moments that reflected the essence of using PAX in lifestyle and more abstract vignettes. 

Alongside lifestyle imagery, we also developed product-focused photography and cinemagraph-style motion work to show the ease, elegance, and design quality of the device.

Impact
Established a flexible visual system that could support both brand storytelling and product education across multiple channels.