4U by Tia

Amyris Studios and 4U by Tia (an accessible, high-performance natural haircare line co-developed with Tia Mowry) collaborated on a body of content focused on 3A–4C hair types.

We led the visual direction with a focus on texture, realism, and representation, building a visual library that celebrated natural hair without flattening or over-styling it.

Impact
A considered, texture-led visual approach that elevated representation of natural hair types within a premium beauty context.