Who’s Your Pika Boo?

For AI video generation platform Pika, we created a bespoke Valentine’s Day experience built around pop psychology quiz mechanics. 

Users selected Pika-themed candy hearts to generate personalised videos revealing their “ideal love match,” turning AI generation into something playful, emotional, highly shareable, and accessible to new-to-AI users.

By the end of the love-filled day the experience generated 38,000+ video creations.

Impact
Made AI video generation feel intuitive and emotionally engaging through a playful, culturally relevant mechanic.