Turning Coffee into Culture

Café Bustelo partnered with Amazon Brand Innovation Lab to unlock brand awareness and household penetration among Gen Z and Millennial coffee lovers by celebrating the intersection of Latin flavor, art, and music in an authentic, immersive, and creative way.

Our insight was simple: coffee isn’t just a drink, it’s a cultural connector. To bring this to life, we collaborated with artist Yann Valder to create a bold and vibrant custom work of art that anchored a broader 360° experience spanning FireTV (interactive, fully shoppable mural), Prime Video interactive ads, Twitch streamables, and an Amazon Music City Sessions live performance.

Impact
A full-funnel cultural platform that transformed Café Bustelo from a heritage coffee brand into an immersive, shoppable cultural experience.