An Unusual Usual

We make coffee every day, but the way we make it hasn’t changed in years, until now.

Jot was a newcomer in the coffee space introducing Ultra Coffee, an entirely new form of coffee that extracts the most from every bean. Our task was to make something unfamiliar feel instantly understandable.

Laddering up to the idea of your new Unusual ‘Usual’, we built a visually surreal world that contrasted traditional coffee rituals with the simplicity of Jot’s approach, focusing on clarity through design rather than explanation.

Impact
Helped establish a new product category through visually driven storytelling that made a complex idea feel simple.