We make coffee every day, but the way we make it hasn’t changed in years. Until now.

Jot was a newcomer to the coffee industry and they turned it upside with their Ultra Coffee—an entirely new form of coffee that extracts the most from every bean.  

We were tasked with creating content to educate consumers on how easy it is to use Jot. Introducing a more unsusual usual, the work was grounded in and was visually influenced by the surreal and magical quality of the brand and product.