Ten cities, one delicious campaign—The Right Recipe for Hospitality

Bentobox came to us as the world began to reopen post-pandemic, with a brief to create a campaign targeting restaurants in key US communities.

Working with artist Giorgia Ascolani, we created location-specific, food-oriented collages inspired by local cuisines and cultural trends in each city from LA to Miami, Chicago, Austin, and beyond.

Each artwork reflected the idea of community and coming together, reinforcing Bentobox’s core brand belief that great things happen when people connect.

Impact
A nationwide campaign spanning 10 cities that used bespoke art direction to reinforce (and reintroduce) community and connection across digital and OOH.

CCO: Inii Kim
Design Director (Campaigns): Jeremy Turner
Designer: Sydney Goldberger
Snr Copywriter: Lucy Nachmanoff
Production: Dana Pensabene
Artist: Giorgia Ascolani

Completed at King & Partners NY

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