Heaven, Earth, Sea
Luxe resort Grand Wailea partnered with King & Partners on a rebrand, including a key content shoot.
The brand strategy concept “Heaven, Earth, Sea,” spoke to Hawaiian ideologies and directly to the iconic setting. We used this as the foundation to shape a visual world that balanced natural Hawaiian beauty with the luxury of the resort.
The result feels like a candid glimpse into a family vacation at Grand Wailea—human, elevated, and atmospheric.
Impact
A culturally grounded luxury identity that felt both authentic to place and elevated in execution.
CCO: Inii Kim & Tony King
Brand Creative Director: Joe Granato
Design Director (Campaigns): Jeremy Turner
Production: Dana Pensabene, FX-Group Hawaii
Photographer: Bear & Terry
Completed at King & Partners NY